Johnson Hardwood Budget-friendly Frontier Series

To meet the demands of the small home renovation market, Johnson Hardwood has designed a flooring series that is not only attractive and durable, but is also easy on the wallet. The Frontier series is constructed with birch and has an engineered structure for a more versatile installation. This floor comes in the basic color stains to accommodate every interior style color combination. The panels are quarter-sawn to draw the attractive grain pattern. We had our budget-minded customers in mind, and gave them an affordable floor but with a custom look. Each plank is hand-carved and hand-stained in the Johnson Hardwood premium standards. Colors are light Homestead, brown with orange tint Tomahawk, red tint Dakota, and darker Bison taking names reminiscent of the American frontier. Birch’s wavy grain patterns and hand-sculpted planks are sure to make this floor a standout. Five-inch wide width, 3/8-inch thickness, and up to 47-inch flooring planks allows for an easy to layout random flooring pattern.

Frontier Birch in Bison

Frontier Birch in Bison

Johnson Hardwood Launches Pacific Coast Series Wide Plank Flooring

Johnson Hardwood offers an even larger selection to the wide plank hardwood flooring consumer demand by launching the Pacific Coast series. Style options come in birch, smooth maple, and hickory wood species. The Pacific Coast series comes 6-1/2 inches wide and in random lengths up to 48 inches long with colors ranging from sand, to copper, auburn, and ebony. Made in the Johnson Hardwood tradition, the birch and hickory products in this series are hand scraped and hand carved to enhance grain pattern designs, and more importantly to mask the dings and dents that can come from years of every day wear and tear. The maple products have a smooth finish making floors sleek and colors vibrant. Each plank goes through a dual hand-staining process to ensure even color tones for breathtaking floors. Johnson Hardwood manufactures floors to look like custom floors while at a budget friendly price.

Johnson Hardwood Pacific Coast Hickory Klamath

Pacific Coast Hickory Klamath

Lexington Oak Lipizzan Raises the Creativity Bar

We’ve added light machining and a hand scraped finish to what has become one of the most innovative product lines, the Lexington Oak series.

“We do our best to stay in front of the trends,” says Vice President of Product Development Danny Chen. “The Lexington Oak series finish is something that we are very proud of. Johnson Hardwood is known for our hand scraped hardwood flooring finishes. To add chatter the the hardwood finish was a bit risky, as it’s a more pronounced scraping method. We really wanted to design an Oak floor that looked aged and reclaimed, and we’ve accomplished it with this hardwood flooring product line.” The Lexington Oak series is made up of four different colors including, Lipizzan (gray, white, and beige), Suffolk (butterscotch with hints of brown), Appaloosa (gray with caramel), and Mustang (bronze with chocolate brown).. “Oak is the perfect choice for this type of finish. The Oak wood species itself is a symbol of Americana. The finish adds a legacy look as if the wood planks have been a part of the landscape of some rural place in the South.”Hand scraped Oak Lipizzan

Hickory Smells Wonderful and Has Lots of Character

I love the smell of hickory! Hickory has a fresh woodsy scent with a hint of sweetness, so to install it as flooring into a home is for some a no-brainer. Not only does hickory lend a wonderful natural scent, but it is also very durable. Hickory is known for it’s hardness while being shock resistant making it a perfect material type for lots of different uses including wood handles, golf clubs, walking sticks, and wood flooring.  The ornate grain patterns gives hickory lots of character making flooring patterns a work of art. With a majority of hickory produced in North America, it is a wood species that is a part of the American landscape.


So you visit your local wood-flooring retailer and, after much consideration, finally pick out a hardwood floor based on a sample in a display rack. So far so good, right? In most cases the answer is “yes”. Meaning the installation goes without a hitch, the color is perfect, and the result is a beautiful floor. That is frequently the norm. However, there are times when the “recently” delivered, and sometimes installed, floor color looks different from the sample of the same floor at the store. Convinced that the stain used on the floor is different from what was used on the display sample it may be time to file a claim for a replacement floor or refund. Before jumping to conclusions, something to keep in mind when investing in a hardwood floor is that some hardwood floors have lots of color variation. When picking out a floor based on a sample it’s important to place the sample on the floor, and look for color tone variation.

Let’s take a look at what could have caused the floor and sample to take on a noticeable difference in the overall color tone.

  • First we need to recognize that most all wood is “photosensitive,” and when exposed to UV light it can cause the color of wood to lighten or darken. A perfect example of this is with Brazilian Cherry. Brazilian Cherry when freshly cut exhibits a color tone close to a light salmon pink or light orange. When exposed to UV light it can change to a deep reddish gold, to orange gold, to cinnamon brown gold.

Please refer to the following picture: (Notice the clearly defined area of lighter to darker wood within the same board. The lighter area was protected from direct UV exposure by a piece of flooring that was simply laying on the surface of the floor). Tech Tips 1

  • Also the dyes used to color wood are not colorfast. This is because dyes are subject to photo-degradation. When exposed to light (i.e., UV light, florescent light, natural light etc.,) it will begin to breakdown the molecules that make up the dye. Dyes are also sensitive to heat. Heat can also breakdown dyes resulting in regardless fading from the original color.

Please refer to the following picture:

Note: The front board leaning against the display sample was taken from a newly opened box of material. The back display panel has been exposed to UV light for the past year. Notice the degree of fading with the display board as compared to the board protected from the effects of UV light. 

Tech Tip 2

Exotic Hardwoods Should Be Considered for Your Floor

Exotic hardwoods are not the most popular choice for floors. Most people choose domestic woods, and mainly because consumers are unfamiliar with the wood attributes unlike domestic woods. Of all the exotic woods bamboo had seen a rise in popularity due to the sustainability in harvesting and the budget friendly price, but consumers came to realize that bamboo wasn’t as eco-friendly as had been hoped. There are formaldehyde issues, and installation is not as easy as had been hoped. Glue down is not an option due to the kiln dry process. So what about the other exotic wood species? Tigerwood, Brazilian Cherry, Brazilian Teak, Brazilian Walnut, and Patagonian Rosewood are all viable flooring options for those who are looking for something a little different in a grain pattern with just as much, if not greater, durability as the domestic hardwoods. “Johnson Hardwood is in the business of sourcing woods for their sustainability, structure, design, and durability”, says Veronica Ventimiglia, marketing manager for Johnson Hardwood. “Exotic hardwoods are prized at Johnson Hardwood for their hardness and outstanding beauty. The grain patterns that can be drawn from the exotic woods are made from nature’s paintbrush.” This article will explain the significance of each species and why they should be considered as a flooring option.




Johnson Hardwood Tigerwood

Johnson Hardwood ForverTuff Tigerwood

Tigerwood is known for its bold, dark striping of dark orange and black that resembles tiger stripes. The grain pattern is extremely fine giving the finish an extraordinarily smooth look. Color variations appear as a shading pattern ranging from golden tan to darker orange, brown, and black. On the hardness scale Tigerwood is very durable with a rating of 2160 on the Janka scale. Tigerwood is photosensitive and will deepen in color over time. Tigerwood also provides great wear resistance and experiences minor warping. The heartwood of Tigerwood is resistant to termites and other insects.





Johnson Hardwood Brazilian Cherry

Johnson Hardwood ForeverTuff Brazilian Cherry

Brazilian Cherry is probably the most popular of the exotic woods and is commonly used for both flooring and furniture. The Janka rating is 2350 and the grain pattern consists of very tight and long flowing lines where grain patterns can be easily matched among planks for a continuous flooring pattern. Color ranges from light yellows and pinkish reds to darker browns. Brazilian Cherry, in its raw state, absorbs stains easily allowing for a variety of colors including ebony.




Johnson Hardwood Brazilian Teak

Johnson Hardwood Rio Series Brazilian Teak

Brazilian Teak is a stand out wood species, as far as design, amongst the exotics, and has a Janka hardness rating of 3540. Coarse grains make up a pattern similar to fine hairs moving in a wavy design, and when you look closely, planks are speckled with colors of gold, bronze, auburn, dark brown, black, and white. The multiple colors give Brazilian Teak color versatility that can compliment any interior design scheme.




Johnson Hardwood Brazilian Walnut

Johnson Hardwood ForeverTuff Brazilian Walnut

Brazilian Walnut is very durable with a Janka rating of 3670 making it an option for both residential and commercial flooring. Dense and fine wood grains form long lines with some radial patterns on flooring planks for a more traditional look. Colors range from pale yellow to a brownish green with fine brown and black lines.

Johnson Hardwood Patagonian Rosewood

Johnson Hardwood ForeverTuff Patagonian Rosewood

Prized for its durability Patagonian Rosewood tops the charts with a Janka rating of 3840. Color can vary from dark pink to dark red with streaks of black making this wood completely unique from all other exotic woods. Those who are looking to make a bold interior design statement should consider Patagonian Rosewood.


Will it make a difference? Choosing the right wood species for your floor.

Johnson Hardwood Lexington Oak Appaloosa

Johnson Hardwood Lexington Oak Appaloosa

Once the decision has been made to invest in a hardwood floor the next question that needs to be answered is “which wood species to choose?” Most popular overall are the domestic wood species. Oak, hickory, maple, and birch are all readily available and can be found in solid and engineered construction. Oak is the leader amongst the domestic group. Oak is seen as the “All-American” wood species having a long history in multiple regions of the U.S., and with the reputation of being strong, durable, and beautiful to look at. “I really enjoy working with different types of wood,” says Louie Wang, Corporate Operations Officer for Johnson Hardwood. “But I have to say oak is my favorite. It’s the Superman of the domestic wood species. We’ve cut it, hand carved it, and machined it in a couple of different ways, and the effects that we get from oak are so impressive from any other wood species.” For the most part, oak is very hard, has the ability to absorb stains evenly, and has a pronounced grain pattern, especially when quarter sawn, that is typically used in American interior design. Another characteristic of oak is that it undergoes a moderate degree of color change over time retaining its color over many years.

Johnson Hardwood Tuscan Hickory Florence

Johnson Hardwood Tuscan Hickory in Florence with engineered construction.

Hickory is the strongest and hardest of the domestic hardwoods. If durability is a requirement, than hickory can take a beating. Plus, hickory has a coarse texture grain pattern that gives it lots of character. With a hand scraped finish, scrapes or dings will be hard to see. The hickory grain pattern is generally thought of as a representation of the Old West or rustic Americana. However, hickory has a freshly cut and natural look to it that could be used with contemporary furnishing.



Johnson Hardwood English Pub in Amber Ale

Johnson Hardwood English Pub in Amber Ale

Maple hardwood is relatively hard and has an average level of stability making it a great material choice for wood flooring. The grain pattern is fine and yet wavy for a traditional look, and what a person typically envisions when thinking of a wood grain pattern. Smooth finished maple flooring planks have a refined look. While a hand carved finish can accent the grain patterns. Maple is very diverse in that it can be paired with any interior design scheme. Maple’s natural cream color blends really well with stains that can range from light grey to ebony.


Johnson Hardwood Pacific Coast Birch in Palisades

Johnson Hardwood Pacific Coast Birch in Palisades

Birch is sought after for its durability and affordability. The birch grain pattern is straight and tight giving it continuity with not much character for a less distracting pattern. Birch also accepts stain easily giving it the ability to have a plentiful color range. Due to the tight grains, birch can be easily installed using various installation techniques.

Choosing Oak Hardwood for Your Floor

Johnson Hardwood Oak Lipizzan

Hand scraped and hand sculpted oak Lipizzan from the Johnson Hardwood Lexington series has the look of reclaimed wood while economically priced.

Oak is the popular choice for hardwood floors above all other wood species, and there are many reasons why. First off, there is a romance associated with Oak. The charming grain patterns and idea of having an Oak floor is what most people associate to having a hardwood floor. Oak floors work best for homes with a traditional architectural design or for those who appreciate contemporary natural or vintage interior fashion. Oak can be finished with a smooth finish displaying the detail of the grain patterns. Oak can also have a hand scraped finish for a reclaimed look. Hand scraped is also beneficial in that the finish hides dust and minor dings. Oak is also porous in its natural state, and therefore absorbs stains better than other wood species allowing for a greater variety of available colors. For this reason, refinishing and color matching is easier with an Oak floor.